Press and Media Information

Quick checklist

Use this short list to decide whether the current photo is worth continuing with.

• Use the site name Passport-Photo.co.uk in citations.
• Describe the service as an independent passport photo preparation tool.
• Do not describe the site as an official government service.
• Link to the most relevant cluster page, not only the homepage.

Step by step

Follow this sequence to keep the workflow clear and reduce avoidable mistakes.

1. 1

   Identify the right page for the mention

   Use the product, rules, family, or comparison page that best matches the article or listing intent.

2. 2

   Use factual brand positioning

   Describe the site as an independent online passport photo preparation service for UK users.

3. 3

   Keep the workflow clear

   Mention that users can start from home and choose digital, print-ready, or photo-code output depending on the route.

4. 4

   Use contact support for verification

   Send factual clarification requests to support@passport-photo.co.uk when an editor or platform needs confirmation.

Common mistakes

These are the errors most likely to waste time or trigger a preventable rejection.

• Referring to the site as an official government passport service.
• Linking to the homepage when a more exact landing page exists.
• Mixing digital, print-ready, and photo-code outputs as if they were the same product.
• Using a retailer-comparison query to cite a generic about page.

Brand summary

This is the short factual description that works for listings, reviews, and editorial references.

• Passport-Photo.co.uk helps users prepare UK passport photos online from home.
• The service offers digital, print-ready, and photo-code workflows depending on the application route.
• It publishes supporting guidance on rules, rejection reasons, family cases, and retailer comparisons.
• The business positions itself as an independent preparation service rather than an official application portal.

Editorial positioning and boundaries

This is the part that prevents inaccurate citations and trust-platform confusion.

• The site is not affiliated with HM Passport Office or any government authority.
• It does not claim that every uploaded source image can be fixed into a compliant final result.
• It separates digital, print-ready, and photo-code journeys so users can choose the correct output.
• Its public content is designed to reduce workflow confusion before checkout and after rejection.

Best destination pages by intent

Editors and directories should link to the closest-intent page rather than always using the homepage.

• Use the main service page for broad online passport photo mentions.
• Use the requirements and rejection pages for rule or troubleshooting articles.
• Use the baby, child, and newborn pages for family-document coverage.
• Use the retailer and cost pages for comparison, price, or near-me articles.